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Fractional marketing for entrepreneurs


You know where you want your business to go. I build the tracks and make sure the train gets there. Strategic marketing advisory and fractional leadership for scaling founders.


The Entrepreneur's Advantage

I'm not a career consultant - I'm a fellow entrepreneur. I bring 20 years of experience, including successfully scaling and exiting my own digital agency, to your leadership table.

A portrait of Dustin Floyd on a black background.

Strategic Clarity Sprint

Stop guessing and start executing. I distill your ultimate business objective into a mathematical, step-by-step 90-day marketing roadmap.


Fractional marketing Leadership

Need high-level direction but not ready for a $150k full-time CMO? I step in to lead your marketing department, architect the funnel, and hold your vendors accountable to actual revenue.

I’ve sat exactly where you're sitting.


When you hire a marketing consultant, you usually get someone who's only ever spent other people's money. I'm a fellow entrepreneur. My 20-year career is defined by in-the-trenches business ownership. I spent 12 years as the managing partner of a digital marketing agency before successfully selling it - alongside a bed-and-breakfast I co-founded - in 2019.Today, I put that firsthand founder experience to work for you. I know what it feels like to make payroll, I know where digital agencies hide their dead bodies, and I know how to translate overwhelming tactical options into actual ROI. I graduated from the national Goldman Sachs 10,000 Small Businesses program in 2017, and I've been a module faculty with the program since 2024, teaching and advising fellow entrepreneurs in Minnesota, Utah, and North & South Dakota.My goal isn't to sell you more marketing services - my goal is to give you absolute clarity and control over the growth of your business.

The Strategic Clarity Sprint


Scaling a business means you're drowning in tactical options. Should you be running LinkedIn ads? Launching a podcast? Hiring an SEO agency? For most founders, this paralysis leads to scattered budgets and stalled growth. You don't need more ideas; you need an adult in the room to tell you the exact next step.The Strategic Clarity Sprint is a high-intensity, one-on-one diagnostic. We extract your ultimate financial objective and reverse-engineer it into a concrete action plan.What you get:->A 90-minute strategic deep-dive diagnostic call.->The Stop/Start/Continue Matrix: A clear directive on what campaigns to kill immediately, what to fix, and what to launch.->The 90-Day Execution Roadmap: A documented, step-by-step checklist for you or your internal team to follow to hit your growth targets.

Fractional Executive Leadership


Your business has outgrown its current structure. You're acting as the bottleneck for every creative approval, ad budget decision, and strategic pivot. But while you need high-level direction, hiring a full-time Chief Marketing Officer doesn't make sense for your current P&L. Add to that vendors who speak in jargon, leaving you wondering if your budget is actually driving growth.I step in as the part-time, fractional head of your marketing department. I don't just advise - I lead. As a former agency owner, I act as your dedicated translator, protecting your budget by holding your vendors ruthlessly accountable to actual revenue metrics, not just vanity clicks.What you get:->Total ownership of your growth marketing strategy and full-funnel optimization.->Cross-functional leadership and management of your internal team or external vendor pods.->Quarterly executive reporting, vendor auditing, and strict alignment with your overarching financial goals.